BRANDING
At its core, a brand is the impression your audience has of your business.
Crafting a strong brand identity can be tricky. But it's worth the effort to ensure your audience sees you in the best light possible. Every platform and method of communication is an essential piece of this puzzle; when carefully built together they create a consistent message that will strengthen how people perceive your values and expertise.
Brand Positioning
With effective brand positioning, businesses can make a lasting impression on consumers as soon as they interact with them through simple yet powerful messaging that speaks volumes about their values and objectives. This helps create trust between brands and customers instantly by forging emotional connections which makes it easier for people to recognize the business' unique identity.
- Brand Positioning Statements
- Value and Culture Discovery
- Brand Archetypes
COMMUNICATIONS & MESSAGING
Your success depends on constructing an effective messaging strategy - and this starts with crafting your story. Your brand's story should be reflected in everything you do, from your products to your advertising campaigns, sales tactics and marketing initiatives. Utilizing a "messaging matrix" can help ensure that all of these components are cohesive which will make it easier for customers to emotionally connect with what you're conveying every step of the way.
- Messaging Matrix
- Content Pillars
- Audience Key Benefits Research
Thought Leadership
Thought leadership content is all about sharing your unique perspective with the world. Thought leaders have a unique set of skills and expertise that can be resourced and offered to their audience in order build credibility for themselves as an expert in their field. Consistently showing up to answer the tough questions is the single best way to achieve thought leadership.
- Content Syndication
- Speaking Engagements
- Executive Bylines
Public Relations
PR is the best way to get your message out to a broad audience, but it takes time and patience. Identifying key messages and newsworthy content can generate media coverage for and position you as an expert in the field.
- Press Releases
- Media Outreach
- Social Media Management
Define your category and be seen as the expert in your market.
Do you have an effective brand strategy in place? Your brand is what people say about you or your business when you’re not in the room. It’s more than just a logo or a symbol. Your brand evokes certain emotions and should also encompass your values. People tend to confuse marketing and branding or think that they’re one in the same, when they are, in fact, two completely separate components of your business plan that should have separate strategies, as well.
Be seen in the right place & at the right time.
Thought leadership content is all about sharing your unique perspective with the world. Thought leaders have a unique set of skills and expertise that can be resourced and offered to their audience in order build credibility for themselves as an expert in their field. Consistently showing up to answer the tough questions is the single best way to achieve thought leadership.
Just like all of branding, thought leadership is earned, not bought. But, there are ways to gain credibility through solid content and thought leadership strategy that identifies critical barriers for your audience, what medium they are using to ask the questions, and where your expertise is most needed.
Understanding your customers creates brand loyalty.
Vivid Creative takes a unique approach to branding by identifying ways to enrich the brand experience for your audience. Contact us today to find out more about our brand strategy workshops.