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What We Do


What We Do

Strategic, lead-generating marketing plans and digital strategies.

Developing a Marketing Roadmap takes time and resources. That’s something not everyone has. We hit the ground running with proven marketing tactics while we develop a more comprehensive marketing plan. With clear objectives and key performance indicators, MAD, Inc. can help you direct your marketing in a way that’s efficient and effective for your brand and your bottom line.

Marketing Strategy

At MAD, Inc., we bring a holistic approach to your company's strategic goals and objectives. We combine the marketing tactics into one comprehensive plan by using market research, product and service analysis, and pricing structure to identify which product mix will bring you the most revenue.

  • Market Research and Market Segmentation
  • Market and Product Expansion
  • Strategic Planning and Execution
Demand Generation

By driving awareness and interest in your business, we can generate demand through high-quality leads. This allows us to deliver a high-quality product and provide an experience to keep customers coming back for more. We work side-by-side with and support the Sales team to generate the best leads possible.

  • Inbound and Outbound Marketing
  • Channel (Direct and Indirect) Management
  • New Business Development
Market Research

With a comprehensive SWOT analysis, data collection, and market analysis, we help you make confident decisions about your direction.

  • Market Segmentation and Total Addressable Market
  • Competitive Analysis
  • Customer Profiles and Analysis
Go-To-Market Strategies

From analysis to segmentation and the four P's of marketing; product, price, placement, and promotion, our team plans and delivers everything you need for a successful go-to-market strategy and product deployment.

  • Audience and Persona Definitions
  • Market Segmentation
  • Sales Enablement Tools
  • Public and Media Coordination

Comprehensive end-to-end marketing plans that include everything from strategy to launch to reporting.

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Lead Generation is at the core of what we do.

By developing comprehensive marketing strategies through inbound marketing and demand generation campaigns that speak directly to your audience, we are able to increase your qualified leads.