Our Client
What We Did
Strategic Marketing, End-to-End Marketing Campaigns, Digital Development, Platform Development and Strategy
GreenTrees, a division of ACRE Investment Management, is the largest voluntary forest carbon project in the world providing access to carbon markets otherwise inaccessible to small and medium-size landowners. The project helps landowners plan, plant, and measure the carbon sequestration from the trees they grow on their land, which is then independently verified by the American Carbon Registry and added to the carbon market to be sold to a diverse group of buyers.
MAD, Inc. has worked with ACRE Investment Management across all their brands, and primarily GreenTrees, to create and implement a comprehensive, multi-channel marketing strategy that focuses on building engagement and recognition with multiple audiences. Using Hubspot automation for email marketing and social media management and creating custom graphics and collateral, we implemented content that highlighted the benefits, incentives, and opportunities available for the ACRE audience.
SaaS Platform Strategy
At MAD, Inc., our collaboration with ACRE Investment Management was a dynamic journey in strategizing and executing their AIO platform for carbon credit and removal management. We orchestrated and led strategy and development sessions and workshops, ensuring alignment and engagement among all stakeholders. Leveraging our expertise in UX/UI design and user workflow planning, we crafted a seamless and intuitive platform experience. Through our strategic insight and collaborative approach, we empowered ACRE Investment Management to navigate complexities and realize their vision for sustainable carbon management with precision and innovation.
PR and Thought Leadership
MAD, Inc. spearheaded GreenTrees' PR strategy, securing impactful bylines, prestigious awards, and developing an organic social media plan. Through strategic partnerships, we secured opportunities for GreenTrees to share expertise. Our award pursuits gained recognition for their sustainability efforts. We crafted a tailored social media strategy, amplifying their message authentically. MAD, Inc.'s comprehensive approach boosted GreenTrees' visibility and mission of environmental stewardship.