Case Study | Culpeper County Economic Development

Culpeper, Virginia exemplifies the phrase “location, location, location.” You can breathe fresh country air on a Sunday and easily take a train to Union Station on Monday. The quality of life, untapped workforce potential, business tax incentives, training, and access to major roads, trains, and airports all make Culpeper County a prime location for major businesses looking for a place to call home. Many already call Culpeper home and take advantage of the abundant opportunities within. Culpeper County Economic Development has been communicating these benefits to companies in the healthcare, technology, and manufacturing industries. They came to Vivid Creative to assist with reaching these industries through digital marketing with the goal of quality lead generation.

Vivid Creative implemented a six-month digital marketing strategy that focused on building engagement and recognition with the intended audience. Using Facebook, LinkedIn, and a custom email drip with a six-series email campaign, we immediately created and implemented content that highlighted the benefits, incentives, and opportunities available in Culpeper County.

After the initial research which included identifying and assessing outlets and platforms, competitor analysis, and best practices in the industry, there was four content messaging themes identified to appeal to their target audience; History of Culpeper, Growth in the County, Opportunities Within, and Thriving Businesses in Culpeper.

The content was created based on the four messaging themes and to drive prospects to the email signup which would then place them into the automated email campaign. The email campaign consisted of six emails and was set to be delivered depending on the prospects' engagement.

Culpeper economic development

Platforms Used

Marketing and Digital Agency

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